I recently re-visited the Zoo during a management retreat. Amidst all that brainstorming activity, we did manage to squeeze a little time to visit the Zoo. As I walked through the lush environment in the warm tropical Sun, I was convinced once again why the Zoo can attract more than a million visitors a year! Here's the story through photos.
The first thing is landscaping. Notice how the home of the Hamadryas Baboons from Ethiopia looks better than a District 10 Bungalow? Go ahead and drool folks!
Next up is the picturesque scenes which adorn much of the zoological gardens. Note how green and lush the tropical foliage are.
Simple, clear and easily understood educational panels that appeal to audiences of all ages and education levels can be found throughout. Here is one on the different types of Baboons and their communal behaviours.
Another on how a mongoose can crack open its prey for food. Illustrated and clear to anybody whether they are 6 or 60.
Similarly, there are multi-lingual signages to cater to tourists of different linguistic orientation. Here is one in Japanese.
Rest stops can also be found at convenient corners to let hot and flustered guests take a nice break. They come with glass panels to observe the animals. Some are even air-conditioned!
The Zoo is also good at live events. Its entertaining zookeepers can keep visitors spellbound with engaging activities like this meet and greet session with an Orang Utan.
Finally, merchandising and F&B which they seem to do particularly well. Here is their awesome souvenir shop offering practically anything animal-related under the Sun.
And of course, everybody's favourite Ben and Jerry's Ice Cream Parlour. A yummilicious treat after a hot and tiring day at the zoo.
With all these stops covered, it is little wonder why the Zoo is still creating waves in Singapore's tourism scene after so many years in the business!Labels: attractions, best practices, leisure marketing, zoo
