tag:blogger.com,1999:blog-13018029.post1006350477081320834..comments2023-11-12T19:41:57.562+08:00Comments on Cooler Insights: Newsjacking - A Dirty Little Secret in PRAnonymoushttp://www.blogger.com/profile/15583607062793779274noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-13018029.post-50453710663217189792013-04-03T16:27:23.217+08:002013-04-03T16:27:23.217+08:00This is probably the most useful tip on ethical ne...This is probably the most useful tip on ethical newsjacking. thanks for sharing..<br /><br /><a href="http://presswire.com/monitoring.php" rel="nofollow"> Media Monitoring</a>Anonymoushttps://www.blogger.com/profile/14055400903924385698noreply@blogger.comtag:blogger.com,1999:blog-13018029.post-40142139205902874862012-09-13T08:02:15.285+08:002012-09-13T08:02:15.285+08:00Thanks so much for your comment David! I've be...Thanks so much for your comment David! I've been a great fan of your work and would love to connect with you.<br /><br />Real-time is truly the key as you've highlighted. Unfortunately, most PR outfits in organisations or agencies aren't fitted to deal with this new reality. More often than not, publicists are more adept at following a scripted way of working as opposed to nimbly adapting their craft as the situation unfurls.Anonymoushttps://www.blogger.com/profile/15583607062793779274noreply@blogger.comtag:blogger.com,1999:blog-13018029.post-87937535453809797892012-09-13T00:12:26.161+08:002012-09-13T00:12:26.161+08:00Thanks for spreading the word. Newsjacking is inde...Thanks for spreading the word. Newsjacking is indeed a great way to generate attention. What changed recently is that Google now indexes in real-time. That allow a timely blog post to be seen by journalists as they search for more information on a topic. Real-time is the key here. Yet nearly all PR people are in campaign mode rather than real-time mode, so those like us who understand newsjacking have an advantage.David Meerman Scotthttps://www.blogger.com/profile/10298585987640812567noreply@blogger.com