He has also created a Twitter account (with a modest 1,130 followers which I am sure will grow), a Youtube channel, and a Flickr photostream. The only thing he didn't quite do yet is create a Facebook page, but I am sure that would be coming.
Of course, social media pitching for jobs isn't new.
Essentially, one has to submit a Youtube video and prove beyond a shadow of doubt one's suitability for the sweet reward - a six-month stint as the caretaker of sun-kissed Hamilton Island off the Great Barrier Reef which pays a handsome A$150,000. What they didn't mention though is that the entire campaign costs A$1.7 million in total. Still pretty modest considering the mileage that they get.
Here's the ad on Youtube for the coveted career.
Hotly contested with more than 34,000 people from 200 countries applying for the job (and you think your interview is hard!), the dream career allows one to feed the fishes, surf, dive, dine on fine cuisine, bring some visitors around, blog about it, take some photos, shoot a couple of Youtube videos and so on.
Ben Southall delighted at his win! (courtesy of bestjobben)
Would this be the future of destination (local or international) marketing? It would be interesting to see if other tourism authorities follow suit with a similar "caretaker" type vocation although the lack of novelty for the idea a second time running will mean considerably less international media interest.
I can imagine though that there will certainly be people keen to embrace six-month stints as Culinary Connoiseurs, Streetsmart city guides, or maybe even Animal Tamers (in the real sense!).
What's more significant though is that the days of looking at a paper-based CV and conducting straight interviews for job applications are going to be over soon. Especially in positions which require creativity, innovation and perhaps the need to have a wee bit of fun.