One of my favourite marketing gurus Seth Godin shares his ideas on how tribes are changing the world, community by community, in a grassroots evangelistic sort of way. In the age of social media with its platforms and tools - blogs, Facebook, Youtube, Flickr, Twitter, Plurk etc - the barriers to entry in starting any movement is considerably lowered. The democratisation of publishing and content production means that anybody can leverage on these tools to create pockets of influence wherever they are.
While not every one of us can be as convincing or charismatic a speaker as Seth, his speech does give us much food for thought on what we can do as marketers, as communicators, as publicists and as leaders. Perhaps it is time for us to start our own movements today?