Seth Godin, the world's most recognised internet marketer, has identified three new positions that would be vital in the new age of Word Of Mouth (WOM) and digitally enabled marketing. These are as follows:
Other than these positions, perhaps I should also add in a fourth position that is vital in the age of social media as follows:
- COMMUNITY ORGANIZER. Find and connect and lead a tribe of dedicated users that contribute to and benefit from the work you do.
- STATS FIEND. Measure everything that can be measured. Do it efficiently and consistently. Find out what metrics are important and cycle until they improve.
- MANAGER OF FREELANCERS. Find and hire and manage the best outside talent in the world. If it can be defined as a project, and if great work defeats good, seriously consider having the MOF get it done.
4. STORYTELLER. Create, produce, write, and record compelling and fascinating content that excites, entertains and interests. Be able to spin a great yarn in words, pictures, videos, or sound. Are there any other positions that we should take note of? This is exciting stuff and is in fact how I intend to organise my team in the future. Loosely that is.
Labels: Seth Godin, social media marketing, word of mouth