Every once in a while, you come across a clever bit of marketing which makes you smile. That's what happened to me today as I took my regular bus 166 back home.
At first glance, it looks like any regular branded bus. Anybody can tell that Great Eastern Life is celebrating its 100th birthday.
It looks like business as usual inside as you can see above.
Heavily brand-oriented panels like this helps to remind you about how Great Eastern makes life great.
A grandpa celebrating his birthday with his family members all around. So cliched isn't it?
What took the cake however was this.
Did you see that? If not, take a closer look here:
Yes, the bus was offering FREE bus rides to anybody who takes it. In other words, no tapping of the EZ Link card nor slotting in coins and dollar notes. And the best thing about it is that there are no strings attached!
You don't have to buy any insurance from Great Eastern, you don't have to take a brochure, and you don't have to tell anybody about it.
Wow! Now that is certainly a clever way of getting positive brand association and awareness. I am sure folks taking that bus would be a lot more appreciative of Great Eastern's effort to make life great.
And a FREE bus ride certainly is to me.
Labels: branding, community marketing, great eastern life