Spotted this comic book at Times the Bookshop in Funan quite recently. This isn't just any run-of-the-mill graphic novel revolving around the oh so popular Warcraft franchise. Instead, it actually helps to build and develop your vocabulary, with an array of important words and phrases all targeted at those taking their SAT/ ACT exams.
In other words, reading comic books can now help you prepare for university!
Published by Kaplan, Inc, a specialist in education, the books contained some heavyweight words like "sanctimonious" and "exculpate". According to Bloomberg, this publication is part of the effort to get more US High School students to brush up on their reading skills.
Now this is what I call a Purple Cow - an edutainment product with a difference which scores in more ways than one.
Labels: edutainment, product innovation, purple cow