Once in a while, you stumble across something really neat that you want to share with everybody. Today I came across this Branding Periodic Table by Kolbrener which is really neat and concise. It tabulates the key definitions in the advertising, marcoms and branding world in a neat "periodic table" format which helps to make it easier for anybody to capture the different terms at a glance.
Built by Kolbrener, corporate branding experts
Of course, I would add that just knowing the terms themselves ain't enough to make you a branding expert. Still, its a good start...
Labels: branding, Kolbrener, periodic table, word of mouth