Is Toyota Diversifying into Food?

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Spotted this advertisement at the regular bus stop which I take. Hmmm... notice the (R) - ie registered trademark - next to the words LEXUS? Does this mean that the world's number one automotive company is now going into cream crackers?

Notice how closely the font of the biscuit brand emulates that of the luxury marque as seen below:



I wonder if the biscuits are as silent as the Lexus cars when you bite into them? :)

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