Thursday, August 30, 2007

From London With Love



Came across this brilliant post by CEO of Saatchi & Saatchi Worldwide Kevin Roberts. Apparently, the Museum of London (yeah its a museum folks) is using Google Earth to create a Love Map of the city. According to Kevin,

"You register, locate a place on the map (like all Google-style maps it zooms in from a bird’s eye position to close-ups of houses and streets) and place a virtual pin on it. With your pin you get the opportunity to add a personal story connected with that place..."

Apparently, lots of people have already started populating the map with their personal tales of romance, kinship, historical encounters, and other recollections. In a way, this becomes a clever way of linking a place to the population. The end result is stronger community bonds and rootedness to a location, and of course more love.

Would be a great idea to do this in Singapore. In fact, we already have a champion for this area. Now, all it takes is to expand it to personal stories.

2 comments:

Jason Ho said...

totally cool eh? I was telling my bosses that we should help SingGeo with our dengue hotspots...or at least endorse it..

hope they will buy it man...~cross fingers~

Cool Insider said...

Jason,

Great idea! I think its similar to mapping out forest fires and also other environmental disasters.

Honestly, I feel that there is a lot of potential in blogging for green causes. Perhaps it could be my next big area other than marketing, PR and tourism/ travel.