Came across this brilliant post
by CEO of Saatchi & Saatchi Worldwide Kevin Roberts
. Apparently, the Museum of London (yeah its a museum folks) is using Google Earth to create a Love Map of the city. According to Kevin,
"You register, locate a place on the map (like all Google-style maps it zooms in from a bird’s eye position to close-ups of houses and streets) and place a virtual pin on it. With your pin you get the opportunity to add a personal story connected with that place..."
Apparently, lots of people have already started populating the map with their personal tales of romance, kinship, historical encounters, and other recollections. In a way, this becomes a clever way of linking a place to the population. The end result is stronger community bonds and rootedness to a location, and of course more love.
Would be a great idea to do this in Singapore. In fact, we already have a champion for this area
. Now, all it takes is to expand it to personal stories.
Labels: community marketing, grassroots marketing, social media, web 2.0