Got this cool graphic of how fans are created and spawned while surfing Church of the Customer recently. Created by Geno of Brain on Fire from a mashup of Church of the Customer's loyalty ladder and David Armano's diagram, it shows in a nifty way how one can reach out to various communities and parties through the Word of Mouth effect.
Now this is what I call a virtuous cycle!Labels: Church of the Customer, grassroots marketing, social media marketing, word of mouth
