The Right Stuff for Blogging

After a brief hiatus, I am back to my favourite subject which is blogging. In the true tradition of a marketer, ad man and publicist, I have coined my latest post as the "Rs" of blogging.

What makes a blogger effective? I believe there are a few basic "Rs" to take note of.


This is probably the easiest to explain. You don't call it the social media for nothing. The blogosphere (podosphere or vlogosphere) exists largely because of the incredible opportunities to make friends with each other. Put in that extra effort to know people and it will pay emotional dividends in your blogging adventure.

Richness (content)

No, I am not talking about making money online (although that doesn't hurt). Rather, it is the age-old notion that content is king. Without having stuff that people are keen to read, view or listen, your blog will end up duller than plain old bread and butter. Invest some time and energy in making every post at least mildly engaging and you will be rewarded with a regular following.


You need to establish a certain flow in your blogging patterns. Some highly prolific bloggers can achieve about 5 posts a day, while others may put up a post only once or twice a week. Both categories of bloggers can probably still retain their readership base if they sustain their blogging speed. Personally, I find that a speed of about one post per day or two works best for me.


Do unto others what you want others to do unto you. This rings more true than ever in the web 2.0 universe. If you would like others to read your posts, offer a comment and spread the word around, you should also do likewise. Its all about getting and returning favours and helping each other out.


I have blogged about this topic before so I won't go into too much detail. Suffice to say, you need to be able to strike a chord with your audience, and blog about topics which they care about. Otherwise, you may end up talking to yourself!

Have you got any other "Rs" to share?

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